Set a custom price per user role for wholesale and B2B customers: lightweight, no bloated membership features, with variable product support.
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Role Based Pricing for WooCommerce lets you set a custom price for each user role: Wholesale, Subscriber or any role you add. Customers with that role see the special price in the shop, the cart and the checkout, while everyone else keeps seeing the normal price.
No membership system, no complicated rules: just a price field per role on each product. The plugin is lightweight, object-oriented PHP on standard WooCommerce hooks.
tqrp_current_role to map users to a pricing role
Translation-ready, RTL-friendly, HPOS and block checkout compatible. Role prices are stored as simple product meta and removed when you uninstall.
WordPress 6.0+, WooCommerce 8.0+, PHP 7.4+. Licensed under GPL-2.0-or-later.
Installation help and bug fixes are included for 6 months, with lifetime updates.
The files in the archive you can download after you buy.
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Install and use it in a few lines.
add_filter( 'tqrp_current_role', function ( $role, $user_id ) {
if ( user_can( $user_id, 'my_vip_cap' ) ) {
return 'wholesale_customer';
}
return $role;
}, 10, 2 );Every release, newest first.
Wholesale Customer and Subscriber by default. In the settings you can list any other role slugs, up to ten.
In the General tab of a simple product and in each variation of a variable product, one field per role.
Yes. The plugin uses the standard WooCommerce price filters, so every price calculation follows the customer's role.
Yes. Price ranges are correct for each role, and the WooCommerce variation price cache is kept separate per role.
By default the lower of the role price and the sale price is used. You can choose to let the role price replace the sale price.
The normal price. Only customers with a configured role see role prices.
No. It is a pricing plugin only. Assign roles with your usual tools or WooCommerce account settings.
No. Only plugin settings and the role prices on products are saved.
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Replace dull dropdowns with color, image and button swatches on product pages and shop grids, with availability states, tooltips and no bloat.
A fast, lightweight wishlist: heart buttons, guest and logged-in lists, a wishlist page with share link and a most-wishlisted report, with no account required.
Sell more per order with tiered discounts: percentage, amount-off or fixed-price tiers per product, category or store-wide, with a live price table.
Capture abandoned carts, send automatic recovery emails with an optional personal coupon and restore the cart in one click.
Role Based Pricing for WooCommerce – Wholesale & B2B Discounts
$29.00
